Academy Live

The key to creating and posting engaging content as a busy physician. Academy Live is a 12-week program for physicians to learn, implement, automate, and scale their social media plan for the rest of 2022 and beyond!


You DO Have the Time & Energy to Master It

Let our team take you through a week-by-week program that covers everything from marketing to funnel creation, and email sequences to best practices for social media.

  • Our 12-week live digital program is the ONLY social media marketing system designed specifically for physicians.

  • Increase your reach and engage your ideal audience with our tactical strategies and practical advice.

  • Capitalize on YOUR expertise and learn how to share your message to reach those who need to hear it. 

  • Do more in less time with automation.

  • Drive new patients and clients directly to your practice.  

You could spend months watching videos, listening to podcasts, reading books on marketing strategies, copywriting, post creation, video scripting …

OR you can save your time and let our team show you exactly what you can do in 2022 to reach your audience with the message they need to hear.


Yes, It Really Is Possible!

In Academy Live, you’ll learn how to finally create the consistent content that engages your audience and leads them straight to you.


Want to focus on content that will inspire and impact? Want to learn the best way to deliver your message to the audience that needs to hear it?


We work with physicians who ...

  • Are new to social media and aren't sure where to start.
  • Have dabbled in social media but just aren't seeing consistent success.
  • Are already content creators but need to save time by automating and optimizing their efforts.

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We free physicians from: 

  • Tech overwhelm and platform confusion.
  • Analysis paralysis with video script creation.
  • Social media struggles in an ever-changing landscape.

We teach the strategies that enable physicians to attend to their patients and audience with just 10 minutes of work a day. That means they get top engagement even on their busiest days.

Wherever you are on your journey, we will boost you to the next level and accelerate your business with our simple strategy that requires very few pieces of content and serves a giant audience frequently and automatically. This frees up your time so you can focus on the other important aspects of your business.


"In no way could I have imagined that a process I thought would have taken several months could be done in just weeks. Not only did the team deliver, they made it so I didn't have to stress out and I could actually spend time with my family."

— Nerissa Bauer, MD

CEO of Let's Talk Kids Health

"The team taught me things that would have taken me years to research, and I would have never gotten off the ground. It was amazing! I got so much more out of it than I would have ever thought. I wouldn't hesitate to sign up with Phil and his team!"

— Kate Mangona, MD

CEO of Medicine, Marriage & Money

"Phil and his team came highly recommended and I don't know where I'd be without them. I showed up saying 'I don't even know what a funnel is,' and they said, 'Here's how it works, here's a timeline, here's your strategy.' It was incredible to have that kind of support."

— Christina Arnold, MD

CEO of Your Path in Focus

The Academy Live Syllabus

WEEKS 1 & 2

Identify Your Audience & Voice

Identifying your audience is the very first step to creating social media that engages.  We walk through exactly how to identify that member of the audience you are speaking to, what their pain points are, and how you will help them. Along with your audience, we'll help you decide how best to show up as your authentic self so your audience knows you, trusts your advice, and feels comfortable and confident in turning to you for help.

WEEKS 3 & 4

Clarify & Craft Your Message

Your message is what you want your audience to know about your area of expertise. It's your chance to teach and establish yourself as an authority. We'll walk through choosing several content pillars that will resonate with your audience. Once we have those pillars, we'll use our proven frameworks to ensure each post you create reflects your overall message and how to script consistent and engaging content.

WEEKS 5 & 6

Create Your Call to Action

Your call to action is what your audience should do after consuming your post.  Having a well-crafted next step ensures that whenever you spend time and energy in creating, it serves a purpose. Some calls to action might simply be to think about or share the content, watch another video, share the post with a friend, sign up as a patient, and more. Calls to action allow you to warm your audience up to what you have to offer.

WEEKS 7, 8 & 9

Content Creation

Creating effective content is critical for success, and we walk through, in careful detail, each step of the process. From deciding on the best type of post (image, video, etc.) to how to script the video and how to post and promote. We walk through every step of the process and provide frameworks to save you time. You'll have an established formula and plan for consistently creating effective content!

WEEKS 10 & 11

Content Delivery (Social Platforms)

Once you've created the content, we'll teach you how to post on all the appropriate social media channels. You do NOT need to post everywhere to be successful, and we'll help you decide on the best platforms to spend your time for your specific audience.  We go through all the technical components of posting for each platform so you can create and post in under 10 minutes per day!


Automate & Repurpose

Just a small portion of your audience sees each post, so get more out of every one of them by repurposing and recycling. We teach you how to take the content you've made and extend the life of each creative effort. Our automation strategy gives you a chance to take breaks from post creation without losing the attention of your audience.

SPECIAL BONUSES Academy Slack Channel for 6 Months

Share your content, get support and questions answered, and get and give cheerleading with all the members for 6 months! It's our chance to collaborate, connect, and support you and each other!

Story-Based Scripts That Engage Workshop ($397 Value)

Learn how to create Instagram Stories that engage with less than 5 minutes of work per day.

Instagram/Facebook Stories 101 Workshop ($397 Value)

Learn how to script to engage in less than 5 minutes per day.

They Ask, You Answer Workshop ($397 Value)

Learn how to use your audience’s questions to create your content. Save time while doing what you already do best.

Facebook Ads from Scratch ($1,997 Value)

Learn how to easily do your own Facebook ads using your most successful Facebook posts.



Included in the program:

  • 12-Week Online Program ($5,500 Value)
  • Weekly Office Hours & Teaching Rounds x 12 Weeks—Tuesdays & Wednesdays at 12:30 PM CST ($5,200 Value)
  • Private Slack Channel x 6 Months ($1,997 Value)
  • Story-Based Scripts That Engage Workshop ($397 Value)
  • Instagram/Facebook Stories 101 Workshop ($397 Value)
  • They Ask, You Answer Workshop ($397 Value)
  • Facebook & Instagram Ads from Scratch Workshop ($1,997 Value)


Registration for Academy Live is currently closed. Join the waitlist to be notified when we begin accepting new students again!


Get to know our team

Our team is focused on the unique needs of physicians. We know and love this industry and make it our mission to help physicians do what they do best—serve their patients and communities. 

Phil Boucher, MD

I'm a pediatrician and business consultant who helps physicians develop and implement social media plans that are engaging, sustainable, and enjoyable for them and the people they serve.

As a physician, I know social media management can feel overwhelming and time-consuming. It seems to be always changing, and there's often confusion and uncertainty about the latest trends and how to implement them. Keeping up-to-date with it all takes time physicians don't have, and it tends to become a distraction at work and at home. 

Physicians come to me asking for relief from social media madness and for clear direction on simple social media marketing strategies. I help them to produce fruitful posts with a focus on quick and easy creation and implementation. My simplified lessons are specific to physicians and promise to resonate with their unique audience without stealing too much of their precious time.

Metta West

I'm a journalism graduate who got writing and editing experience at a small marketing company and a large publishing corporation, working on content ranging from healthy recipes to health insurance, home design magazines to e-marketing strategy.

I met Phil when I took my newborn to him for pediatric care. It was instantly clear he had an incredible ability to learn and grow in his profession and beyond, along with an unwavering drive to help everyone—from his tiniest patients to his fellow physicians like you. 

Fast-forward a few years, and I pounced on the opportunity to join the HYP team!

I love spending my days doing what I do best so the physicians I help can spend their days doing what THEY do best—serving their patients and communities without added stresses of keeping up with ever-changing marketing trends and technology.

Natalie Delamater

Seven years ago, I was fresh out of college with a degree in psychology and absolutely no idea what to do with it. Shortly after graduation, I managed to land an entry-level social media manager job at a chiropractic clinic, and I've been working in digital marketing ever since!

Before joining Phil's team in January 2019, I'd previously held marketing jobs in the health & wellness and tech industries.

Over the past three-and-a-half years, I have found my niche in helping physician entrepreneurs start and grow their businesses.

Because our services are reserved exclusively for physician entrepreneurs, we understand the day-to-day lives and unique challenges doctors face trying to do it all. So we aim to not only keep our fingers on the ever-changing marketing pulse, but to develop the resources and strategies to implement those best practices as efficiently as possible.

Frequently Asked Questions