The High-Yield Physicians Launch Lab


Your partner in getting your online course or coaching program from start (or stuck) to selling in just 12 weeks.


We're the lab partner you wished you had back in your pre-med chemistry days. Our one-of-a-kind collaboration is designed just for physicians who are big on ideas and short on time. It's a done-with-you partnership to accelerate growth, whether you're just starting out or feeling stuck. We'll join you in conceptualizing, creating, launching, and selling your online course or coaching program. With our support, your program will launch seamlessly and grow successfully—and your big ideas will become a revenue-generating reality!

  • Is looking to start your entrepreneurial journey or accelerate the growth of your online course or coaching program?

  • Is ready to launch your program or course in the next 3 months?

  • Feels overwhelmed by the building and selling phase of launching a program or course, wants to ease the learning curve, and needs to take dozens of hours off the figure-it-out process?

  • Wants to generate additional revenue by turning your idea into a reality?

  • Is looking for growth-minded physician peers to serve as a sounding board and accountability partners?  

  • Done-with-you marketing, website development, funnel creation, automations & more

  • 3-month members-only accountability & support group

  • Weekly office hours with our team to answer questions & learn the technical, marketing & strategy you need to start selling

  • Members-only masterclasses on all the aspects of launching & growing your online business


A Website That Gets New Leads & Sales

We take you through every step, page, and section needed to go from overwhelming to selling. We focus our teaching and tactics on you doing the least amount necessary to get maximum results.

Established Brand 
& Vision

To stand out and be remembered, we walk you through how to name your offer and select a logo and branding elements. We'll help ensure your pitch is perfected to bring clarity on your offer to potential clients.

Course/Program Materials

We have an established formula to take interested leads along the path from first contact to sale, and we'll help you automate your sales process to maximize your time. You get lifetime access to all the Q&A calls, lessons, and materials that are the keys to your success. 

High-Converting Sales Funnel

Our tried-and-true strategy includes with a lead magnet to generate interest and grow a list. We'll help you develop it—usually a PDF or webinar—from the ground up!  

Launch Game Plan

It's been incredible to see the many ways our physician clients have been able to help even more people through their coaching and online courses. Your unique ideas matter to us, so we'll be sure to work with you to meet your individual needs as we help you decide on a launch calendar that fits your life!

Marketing Plan for Maximum Growth

In formulating your offer and website, we'll help you nail down your marketing plan— social media, blogs, videos ... We've done it all and can help you focus your marketing efforts on speaking directly to your audience. 


Week 1

Introductions, Goal Setting, Branding & Naming

Week 2

Your Value Statement & Offer: Determining Who & How You Serve

Week 3

Website 101: Setting Up Your Website with Kajabi

Week 4

Your Offer: How to Price, What to Offer & How to Set Up for Purchases

Week 5

Setting Up Your Sales Page & Follow-Up Email Sequence

Week 6

Lead Magnet (PDF, Discovery Call, or Webinar): Decisions, Setup & Marketing Sequence

Week 7

Going from Initial Contact to Opt-In to Sale

Week 8

Creating Your Course or Coaching Content

Week 9

Building Your Product (Course or Coaching Package)

Week 10

The Finishing Touches: Filling In the Blanks Before Your Launch

Week 11

Marketing Your Opt-In & Moving Leads to Sales

Week 12

Wrap-Up, Next Steps, Show & Tell


But hurry! Registration opens just twice each year, and we accept only 20 applicants eager to get started and motivated to succeed!

The Launch Lab

  • Done-with-you marketing, website development, funnel creation, automations, and more! ($997 Value!)

  • 3-month members-only accountability and support group. ($997 Value!)

  • Weekly office hours for Q&A. ($797 Value!)

  • Members-only masterclasses on all the aspects of launching and growing your online business. ($597 Value!)


    BONUS: Join by end-of-day April 8, 2022, to get a 1:1 strategy session with Phil ($450 value)!




    For 3 Months

How does The Launch Lab work?

Twice each year, we accept a cohort of 20 qualified applicants, ready and motivated to get their course or coaching programs launched and growing. We offer a unique combination of tech support, website development, branding, design, strategizing, writing, and more—all done alongside you, for the most personalized experience possible. With our support and that of your accountability group, success is waiting for you!


Who is The Launch Lab for?

The Launch Lab is exclusively for the most motivated, growth-minded physicians, ready to go and eager to develop skills and strategies for success. Due to the personalized nature of this program, we admit just 20 students for each of two cohorts throughout the year.


How much of my own time should I plan to dedicate to The Launch Lab?

This program is done with you, so while we manage the nitty-gritty, we also collaborate with you to conceptualize and customize your launch and your program to reflect and represent YOU. This will require a time investment on your part—about 60-90 minutes weekly of teaching and office hours plus 1-3 hours weekly of implementation. Teaching and office hours are recorded for those who can’t attend live. Questions can be submitted in advance if can’t attend, and replays are made available.


Do you offer any done-for-you services?

Currently, our monthly membership of done-for-you website and marketing services is at capacity, but we do offer our done-for-you services to Launch Lab members in 5-hour increments, as available. We can take the peskiest of tasks off your hands, leaving you with the part you do best—connecting with your audience and sharing your expertise. You'll want to take advantage of this offer while you can because availability won't last long!


My website and online course are already completed, but I need help launching it. Would this course be beneficial?

You’re still a great fit! For those who are farther ahead, we’ll help you get unstuck, analyze what worked and didn’t with previous launches, discuss maximizing your marketing, and make sure you’re not leaving anything on the table when you go through your next launch!

Meet Our Launch Team


Phil Boucher, MD

Marketing & Sales 


I'm a pediatrician and business consultant who helps private practice owners like you design a thriving practice and fulfilling life.

As a private practice physician, I know that running a thriving practice can be extremely difficult and overwhelming at times. You might find it difficult to motivate your team or find yourself doing it all on your own. 

Physicians come to me asking for more time in their day for everything they need to do, and I help them make it happen while optimizing work processes, automating, delegating, and building a brand. You can't have it all, but I promise it can be MUCH better with a little intention.

Metta West

Copywriting & Social Media


I'm a journalism graduate who got writing and editing experience at a small marketing company and a large publishing corporation, working on content ranging from healthy recipes to health insurance, home design magazines to e-marketing strategy.

I met Phil when I took my newborn to him for pediatric care. It was instantly clear he had an incredible ability to learn and grow in his profession and beyond, along with an unwavering drive to help everyone—from his tiniest patients to his fellow physicians like you. 

Fast-forward a few years, and I pounced on the opportunity to join Phil and Natalie (wait till you meet her—her creativity, talent, and speediness is out of this world) on the HYP team!

Natalie Delamater

Web Development & Design


I’ve worked in digital marketing for seven years, but shifted into primarily web development once Metta came on and blew us away with her copywriting and social media mastery.

I’ve gained the reputation amongst our clients as something of a Kajabi expert, but I’m going to share a secret with you—if I can do it, YOU can do it!

I’ve spent nearly half a decade learning my way through planning, creating, and launching successful courses on Kajabi. 

I had all the headaches so you don’t have to. I’ve learned the tricks for getting it done fast and getting it done right, and I am so excited to share that knowledge with you!