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The High-Yield Physicians Launch Lab
Your partner in getting your online course or coaching program from start (or stuck) to selling in just 12 weeks.
We're the lab partner you wished you had back in your pre-med chemistry days. Our one-of-a-kind collaboration is designed just for physicians who are big on ideas and short on time. It's a done-with-you partnership to accelerate growth, whether you're just starting out or feeling stuck. We'll join you in conceptualizing, creating, launching, and selling your online course or coaching program. With our support, your program will launch seamlessly and grow successfully—and your big ideas will become a revenue-generating reality!SAVE MY SEAT!
Done-with-you marketing, website development, funnel creation, automations & more
3-month members-only accountability & support group
Weekly office hours with our team to answer questions & learn the technical, marketing & strategy you need to start selling
Members-only masterclasses on all the aspects of launching & growing your online business
A Website That Gets New Leads & Sales
We take you through every step, page, and section needed to go from overwhelming to selling. We focus our teaching and tactics on you doing the least amount necessary to get maximum results.
To stand out and be remembered, we walk you through how to name your offer and select a logo and branding elements. We'll help ensure your pitch is perfected to bring clarity on your offer to potential clients.
We have an established formula to take interested leads along the path from first contact to sale, and we'll help you automate your sales process to maximize your time. You get lifetime access to all the Q&A calls, lessons, and materials that are the keys to your success.
High-Converting Sales Funnel
Our tried-and-true strategy includes with a lead magnet to generate interest and grow a list. We'll help you develop it—usually a PDF or webinar—from the ground up!
Launch Game Plan
It's been incredible to see the many ways our physician clients have been able to help even more people through their coaching and online courses. Your unique ideas matter to us, so we'll be sure to work with you to meet your individual needs as we help you decide on a launch calendar that fits your life!
Marketing Plan for Maximum Growth
In formulating your offer and website, we'll help you nail down your marketing plan— social media, blogs, videos ... We've done it all and can help you focus your marketing efforts on speaking directly to your audience.
Introductions, Goal Setting, Branding & Naming
Your Value Statement & Offer: Determining Who & How You Serve
Website 101: Setting Up Your Website with Kajabi
Your Offer: How to Price, What to Offer & How to Set Up for Purchases
Setting Up Your Sales Page & Follow-Up Email Sequence
Lead Magnet (PDF, Discovery Call, or Webinar): Decisions, Setup & Marketing Sequence
Going from Initial Contact to Opt-In to Sale
Creating Your Course or Coaching Content
Building Your Product (Course or Coaching Package)
The Finishing Touches: Filling In the Blanks Before Your Launch
Marketing Your Opt-In & Moving Leads to Sales
Wrap-Up, Next Steps, Show & Tell
How does The Launch Lab work?
Twice each year, we accept a cohort of 20 qualified applicants, ready and motivated to get their course or coaching programs launched and growing. We offer a unique combination of tech support, website development, branding, design, strategizing, writing, and more—all done alongside you, for the most personalized experience possible. With our support and that of your accountability group, success is waiting for you!
Who is The Launch Lab for?
The Launch Lab is exclusively for the most motivated, growth-minded physicians, ready to go and eager to develop skills and strategies for success. Due to the personalized nature of this program, we admit just 20 students for each of two cohorts throughout the year.
How much of my own time should I plan to dedicate to The Launch Lab?
This program is done with you, so while we manage the nitty-gritty, we also collaborate with you to conceptualize and customize your launch and your program to reflect and represent YOU. This will require a time investment on your part—about 60-90 minutes weekly of teaching and office hours plus 1-3 hours weekly of implementation. Teaching and office hours are recorded for those who can’t attend live. Questions can be submitted in advance if can’t attend, and replays are made available.
Do you offer any done-for-you services?
Currently, our monthly membership of done-for-you website and marketing services is at capacity, but we do offer our done-for-you services to Launch Lab members in 5-hour increments, as available. We can take the peskiest of tasks off your hands, leaving you with the part you do best—connecting with your audience and sharing your expertise. You'll want to take advantage of this offer while you can because availability won't last long!
My website and online course are already completed, but I need help launching it. Would this course be beneficial?
You’re still a great fit! For those who are farther ahead, we’ll help you get unstuck, analyze what worked and didn’t with previous launches, discuss maximizing your marketing, and make sure you’re not leaving anything on the table when you go through your next launch!
Meet Our Launch Team
Phil Boucher, MD
Marketing & Sales
I'm a pediatrician and business consultant who helps private practice owners like you design a thriving practice and fulfilling life.
As a private practice physician, I know that running a thriving practice can be extremely difficult and overwhelming at times. You might find it difficult to motivate your team or find yourself doing it all on your own.
Physicians come to me asking for more time in their day for everything they need to do, and I help them make it happen while optimizing work processes, automating, delegating, and building a brand. You can't have it all, but I promise it can be MUCH better with a little intention.
Copywriting & Social Media
I'm a journalism graduate who got writing and editing experience at a small marketing company and a large publishing corporation, working on content ranging from healthy recipes to health insurance, home design magazines to e-marketing strategy.
I met Phil when I took my newborn to him for pediatric care. It was instantly clear he had an incredible ability to learn and grow in his profession and beyond, along with an unwavering drive to help everyone—from his tiniest patients to his fellow physicians like you.
Fast-forward a few years, and I pounced on the opportunity to join Phil and Natalie (wait till you meet her—her creativity, talent, and speediness is out of this world) on the HYP team!
Web Development & Design
I’ve worked in digital marketing for seven years, but shifted into primarily web development once Metta came on and blew us away with her copywriting and social media mastery.
I’ve gained the reputation amongst our clients as something of a Kajabi expert, but I’m going to share a secret with you—if I can do it, YOU can do it!
I’ve spent nearly half a decade learning my way through planning, creating, and launching successful courses on Kajabi.
I had all the headaches so you don’t have to. I’ve learned the tricks for getting it done fast and getting it done right, and I am so excited to share that knowledge with you!